Email marketing, if done properly, is very effective. It has various flavours from sending "Missing You" emails to ex-clients to monthly newsletters and mass mailing campaigns. The main challenges are getting a well designed mailing and good contact information - finding the time to run campaigns can also be a challenge.
For good advice on email marketing, take a look at Dave Chaffey's site - Dave is an internet marketing guru and a nice guy too. He provides lots of excellent information and advice about designing email marketing campaigns, using email marketing tools and selecting email marketing software and solutions. And it's mostly free.
If you need help managing your email marketing campaigns, there are thousands of marketing consultants and specialist internet marketing firms around. Be clear about what you need, to avoid unnecessary consultancy fees and services that run out of control.
If you are confident about your campaign design and just need admin support then you might consider using a Virtual Assistant. VAs can usually help you to write or edit copy and maintain contact databases, and they will use your preferred email management service to send, monitor and report on the campaign itself. This is a much cheaper option than using a consultancy firm.
For more ways to help you save time, money and hassle Search This Blog or visit www.office-lifeline.co.uk
